Lendmark has made coaching for small improvements the cornerstone of their CX playbook and in this talk, Ethan will share how you can start small to drive big improvements, and train your teams for success. As a seasoned and proven marketing executive, Ethan oversees the enterprise marketing strategy and leads a team of marketing professionals. Prior to joining Lendmark, Ethan was Senior Vice President for Citigroup – OneMain Financial (formerly CitiFinancial).