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Chapter 4

*Dan also features in chapter 1,3 and 6

Recognize Achievement

with
Dan Cockerell
Ex. VP of the Magic Kingdom, Disney, Executive Coach
WHAT'S INSIDE?
Chapter 4
Recognize Achievement
Once your frontline teams understand your service promise, you need to reward the people exemplifying it. The core principle here is catching people doing things right. 

In this chapter we will explore how to...

• Ritualize recognition

• Praise high achievers—publically

• Compliment recognition with appreciation

Get the book
Chapter 4
How to set your service standards
"Gold stars are for everyone..."
Once your frontline teams understand your service promise, you need to reward the people exemplifying it. The core principle here is catching people doing things right. 

In this chapter we will explore how to...

• Ritualize recognition

• Praise high achievers—publically

• Compliment recognition with appreciation

Get the book
“The reason we recognize employees is to reinforce behavior. That's what recognition does. It's like saying, 'This is a behavior we value. You did an amazing job'.”
Dan Cockerell
Ex. VP of the Magic Kingdom, Disney, Executive Coach
Learn more about
Dan Cockerell
Dan Cockerell, previously Vice President of The Magic Kingdom, has spent 26 years working for Disney, culminating in responsibility for an unbelievable 12 000 employees and 20 million guests, and is now a highly sought-after entrepreneur and leadership coach.
Say hi, connect with
Dan Cockerell
LinkedIn >
Bring out the best in your frontline teams
If you're a frontline leader - the book is FREE!
And...it comes with a ‘bonus pack’ containing additional tools, membership to the Frontline Magic community and early access to community events and additional resources.
Get the book
Other contributors to this book
Chapter 2
"Connect service standards and goals..."
Jeremy Hyde
Director, Customer Service Sun Country Airlines
View author >
Chapter 3
"Cultivate a culture of learning and improvement..."
Joe Thornton
EVP/COO of HMS Host, former COO of Jamba Juice (also worked at Starbucks)
View author >
Chapter 1
“The service standard you set should be easy to understand, and even easier to follow...”
Christine McHugh
Former VP of Customer Service for Starbucks, Author
View author >
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