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02. Taking Punk CX To The Mainstream With Adrian Swinscoe

 

Welcome to another episode of Frontline Magic Podcast. In this episode we are talking to Adrian Swinscoe he is a teacher, economist, manager of businesses and leader of teams and has worked with some of the best know CX companies like Apple, Costa Coffee, Tui and many more. He is also the author of the book Punk CX. What he advocates for the most is simplicity and human connection in CX. CX is hard work – every day, and it takes courage to stand up to the overly technical, codified, specialized and functionalized – but your customers are looking for a kick-ass gig. With a punk CX attitude, your frontline teams will be ready to put on a show. We caught up with him about what harnessing our inner punk to transform customer experience might look like…

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