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08. How the ‘toilet paper wars’ played out at our largest supermarket chains - Wadim Schneider, Head of Customer Insights & Customer 1st, for Countdown

 

Accelerated by Covid 19 and the response to lightning-speed changes to customer shopping habits, there’s a growing trend in retail to build business success through doing what’s right for the customer. But is it counterintuitive to do the right thing instead of managing the bottom line? And how can we make sure that following an ethical North Star, won’t take customer experience south? We talked to Wadim Schneider, Head of Customer Insights & Customer 1st, to delve into how the infamous ‘toilet paper wars’ played out at Australia/New Zealand’s largest supermarket chains.

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