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Roxana-Maria Barbu, PhD: The psychology of habit formation

Roxana-Maria Barbu

A new product or service, or even enhancements to existing ones, implicitly require some form of behavior change for both your employees, and your customers. Behavior change, whether it is forming a new habit or changing an existing one, is hard to say the least. What steps are you taking to de-risk those changes before introducing them to your employees and/or customers in a way that ensures you get the outcomes you are looking for? Roxana is a Cognitive and Behavioral Experience Researcher and in this talk she will provide a glimpse into the psychology of habit formation and insights into how to facilitate it for your customers, but also your employees.

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