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Why Frontline Magic?

Frontline Magic provides you with the tools, insights, and inspiration you need to deliver awesome customer experience!

What does Frontline Magic do?

Frontline Magic are created for leaders, dreamers and do-ers in the world of customer experience. Here, you’ll discover all you need to ensure your business keeps on creating magic moments - including insights, tools, anecdotes and inspiration. 

We all have stories about great customer experiences that made us feel truly valued. But what (exactly) is the difference between ‘good’ customer experience and ‘great’ customer experience in people-powered businesses? And how can businesses create that magic time and again, over and over, so that customers come back for more?

How do we do this, you ask? We talk to the experts and provide a platform for you to learn from them; and be one of them.

For the past five years, we have been working tirelessly on understanding the science and psychology behind what it takes to motivate frontline performance. Frontline Magic is all about sharing that knowledge. And we encourage you to be part of it too.

Want to contribute to making Frontline Magic awesome?

We would love to hear your ideas.
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